Can you imagine our industry collectively, transparently and effectively working to contain, control and eliminate PRRS? This is the vision that was barely whispered a year ago and yet today we are collaborating with Ontario Pork, Ontario Ministry of Agriculture and Food, Animal Health Lab, Ontario Association of Swine Veterinarians, Canadian Swine Health Board, Canadian Association of Swine Veterinarians and other provinces’ organizations to develop this actual outcome. This BHAG (Big Hairy Audacious Goal*) could not have occurred without the years of foundation building by OSHAB and the support of money, time and resources by our industry. This vision is not just about PRRS but rather using the most expensive endemic disease as the model to build an innovative disease strategy that will be able to more effectively respond to other endemic, emerging or foreign animal disease. At the same time with PRRS success, we deliver reduced disease cost to producers. The delivery of this vision is also fundamentally changing our industry to more of a team that is working together and that is more able to speak as a single voice to policy makers, funding agencies and domestic and international customers. These are exciting and productive times! Thank you to the members and supporters of OPIC and OSHAB, the Board and committee volunteers and special thanks to our disease control coordinator Dr. Jane Carpenter, and our inestimable managing director, Lori Moser.

Doug MacDougald

* Good to Great: Why Some Companies Make the Leap... and Others Don't by James Collins

© 2013 Ontario Pork Industry Council (OPIC)